Our brand assets

Below are official Quaderno graphics that you can use on your webpage, in your mobile app, or in print.


Quaderno logo

Vertical version

This is our main logo. It should always be used if there’s enough space. There are four versions to ensure optimum legibility.

Preferred Quaderno logo

Preferred logo

This is the main Quaderno logo. It should be used in this form whenever possible.

Inverted Quaderno logo

Inverted

This version with the white wordmark works well on dark and busy backgrounds.

Monotone Quaderno logo

Monotone

This version should be used only when it’s not possible to use the full-color version.

White Quaderno logo

White

This all-white version should be used over dark backgrounds only when the inverted, full-color version can’t be used.


Horizontal version

We love our main logo above, so please use that whenever possible! But if there’s not enough vertical space, the horizontal version is an alternative.

Full color horizontal Quaderno logo

Full color

This version of the horizontal Quaderno logo should be used whenever possible.

Inverted horizontal Quaderno logo

Inverted

This version with the white wordmark works well on dark and busy backgrounds.

Monotone horizontal Quaderno logo

Monotone

This version should be used only when it’s not possible to use the full-color version.

White horizontal Quaderno logo

White

The white version should be used over dark backgrounds when the inverted, full-color version can’t be used.


Quaderno icon

Here’s our logo without the wordmark. Please use it only when space is very tight.

Full color Quaderno icon

Full color

Inverted Quaderno icon

Inverted

Monotone Quaderno icon

Monotone

White Quaderno icon

White


Spacing rules

Our logo works best when it has enough room to breathe. Follow these simple rules to make sure it’s shown in its best light.

Spacing example in Quaderno vertical logo
Spacing example in Quaderno horizontal logo

Colors

A curated selection of our brand colors:

#324D5C

#37666C

#3F8B84

#46B29D

#6BC1B1

#90D1C4


Best practices

Common mistakes

Here are a few examples of what to absolutely avoid when using the logo.

Quaderno logo mistakes: wordmark

Don’t use the wordmark alone.

Quaderno logo mistakes: contrast

Don’t use in low contrast.

Quaderno logo mistakes: font

Don’t change the wordmark font.

Quaderno logo mistakes: size

Don’t change the proportion between the icon and the wordmark.


Quaderno badge

Here are two versions of the badge, so it can work with almost any design. We suggest linking through to quaderno.io.

Quaderno badge

Use this badge over light-colored backgrounds.

Quaderno white badge

Use this one over dark backgrounds.


Legal

This is a friendly legal reminder that these graphics are proprietary images and protected under intellectual property laws.

Please don’t:

  • Display these graphics in a way that implies a relationship, affiliation, or endorsement by Quaderno of your product, service, or business.
  • Use these graphics as part of your own product, business, or service’s name.
  • Alter these graphics in any way, or combine them with any other graphics, without written consent from Quaderno.

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